EaL:X
Revolutionizing the Gig Economy through Innovative Solutions for Seekers and Owners
Background
The project is centered around addressing the challenges faced by individuals in the gig economy, including students, part-time workers, and freelancers, in finding flexible and reliable employment opportunities.
It was inspired by the growing demand for jobs that accommodate fluctuating schedules, especially among younger professionals. Additionally, small businesses, such as restaurants and cafes, struggle to efficiently fill short-term positions.
Through research, surveys, and design thinking, the project developed innovative solutions aimed at streamlining the job search and recruitment process, benefiting both job seekers and business owners. This includes a cutting-edge matching algorithm, real-time notifications, and verified profiles, which ensure ease of connection and trust between both parties
Methodology
Empathize
Surveys and interviews with 500 gig workers and business owners identified key challenges, such as finding flexible jobs and filling short-term vacancies..
Define
Problem statements were crafted based on research, focusing on matching gig workers with job opportunities while addressing business staffing needs.
Ideate
Brainstorming sessions generated solutions like real-time notifications, a matching algorithm, and a streamlined job-posting system.
Prototype
A platform prototype was developed with essential features for job search, notifications, and reviews.
Test
Usability testing with target users refined the platform, improving navigation and communication features.
Scenario
I’m interested in solving the challenges
indivudulas face in finding flexible work. This
scenario seems like a perfect opportunity to
combine design with practical problemsolving, which aligns well with my skills and
interests
Here are some additional reasons
EMPATHIZE
The survey
In the research phase, I've engaged in conducting surveys with job seekers and interviewing business owners to gain insights Survey Type Online questionnaire distributed via email and social media platforms Sample Size 500 respondents from diverse backgrounds, including students, part-time workers, freelancers, and digital nomads Survey Questions O How important is flexibility in your job search? O Do you find it challenging to discover job opportunities that match your skills and availability? O What factors contribute to your sense of financial stability in short-term employment? O How do you prefer to search for and apply to job opportunities?
The survey’s Key Findings
These survey findings provide insights into the preferences and challenges faced by job seekers in the gig economy. The majority of respondents emphasize the importance of flexibility, access to diverse job opportunities, reliable income, and convenient job search methods
User Journey
Define
Problem Statement In the gig economy, seekers, including students, part-time workers, and freelancers, face significant challenges in finding and securing flexible employment opportunities that accommodate their fluctuating schedules and preferences. Simultaneously, businesses, such as restaurants and cafes, encounter difficulties in efficiently managing their staffing needs, especially during unpredictable fluctuations in demand or unexpected staff shortages.
Persona Freelancer
Sarah Jo
Age: 22 Occupation: College Student Sarah is a college student pursuing her degree in graphic design. She is passionate about her field but struggles to find consistent part-time work due to her fluctuating class schedule. Sarah needs a flexible job that allows her to balance her studies while earning extra income. She is specifically looking for easy part-time jobs, such as a cashier, that do not require extensive training or time commitments.
Goals Find part-time work that fits around her college schedule Gain real-world experience in her field of study Earn extra income to cover living expenses and tuition fees
Challenges Difficulty in finding flexible job opportunities with short notice Limited availability due to academic commitments Inconsistent income streams affecting financial stability
Personality Traits Creative, ambitious, and hardworking Tech-savvy with a strong interest in digital platforms Open to new experiences and opportunities for growth
Needs Access to a platform that connects her with shortterm job opportunities Reliable notification system for immediate job postings Supportive community and resources for skill development and networking
Persona business owner
David Ro
Age: 35 Occupation: Small Business Owner (Coffee Shop) David owns a cozy coffee shop in the downtown area. He is passionate about providing quality coffee and excellent customer service but often faces challenges in staffing, especially during peak hours. David needs a solution that helps him quickly fill shifts and maintain smooth operations.
Ideate
Information Architecture
Wireframe
Mock-up
Design System
Test
Usability Test Plan Dashboard
Key Findings & Recommendations
